EMAIL MARKETING UK: SELF-SERVE, PAY AS YOU GO

Email Marketing for UK Small Businesses: Pay As You Go, No Monthly Fee

Build and send newsletters, offers and reminders yourself from the Team-Connect dashboard. Credits start at £14.99 for 1,000 emails, bought once and never expiring, with unsubscribe handling and consent checks built in and a support line in Macclesfield.

£14.99
per 1,000 emails
£0
monthly platform fee
Never
credits expire
UK
company and support line
01 · Start here

Which Kind of Email Marketing Do You Need?

Email marketing in the UK is sold three ways, and the right one depends on the size of your list and who is going to write the emails.

This page

A self-serve platform

You write the email, pick a template, choose who gets it and press send. Team-Connect charges per email sent, from £14.99 for 1,000, with no monthly fee. Right for a list of a few hundred to a few thousand contacts and someone in the business who can write a short email once a month.

Someone else does it

An email marketing company or agency

A company plans the campaigns, writes and designs them, manages the list and reports back. You pay a monthly retainer or a per-campaign fee on top of whatever platform they send from. Worth it for large lists, regulated sectors or a business with nobody free to do it.

Already included

Built into your phone system

Team-Connect's Lite, Pro and Enterprise phone plans include 50, 100 and 200 email credits a month alongside the business number and AI receptionist, so a small practice or trade can send reminders and updates without buying a separate tool. Packs top it up when you need more.

CREDIT PACKS

Email Marketing Packages: Pay Per Email, No Monthly Fee

One credit sends one email. Buy a pack once and it never expires, or take the same pack as a monthly subscription at the same price and cancel any time.

Starter Pack

1,000 email credits

£14.99

1.5p per email

  • Credits added to your account instantly
  • Templates and drag-and-drop builder
  • Open and click stats per campaign
  • No expiry
  • Right for a first newsletter or a small list
Get 1,000 credits
BUSINESS

Business Pack

15,000 email credits

£139.99

0.93p per email

38% less per email
  • Everything in Growth
  • Covers a 1,200-contact list for a year of monthly sends
  • Schedule sends in advance
  • No expiry
  • Buy once or subscribe monthly
Get 15,000 credits
VOLUME

Volume Pack

50,000 email credits

£289.99

0.58p per email

61% less per email
  • Everything in Business
  • Covers a 4,000-contact list for a year of monthly sends
  • Lowest price per email
  • No expiry
  • Buy once or subscribe monthly
Get 50,000 credits

Lite, Pro and Enterprise phone plans include 50, 100 and 200 email credits a month; packs top that up at the same per-email prices, and you can buy packs without a phone plan.

02 · What you get

A Self-Serve Email Platform, Not a Marketing Department

Everything below is in the dashboard today. Nothing on this page is a roadmap item.

1

Templates and a drag-and-drop builder

Start from a newsletter, promotion, announcement or transactional layout, then change the copy, images, colours and buttons without touching code.

2

Your from-name, subject and preheader

Each campaign goes out under your business name with the subject line and preview text you choose, so it reads as you, not as a platform.

3

List import with clean-up

Import your contacts and the platform removes duplicates and anyone on your suppression list before it counts the audience, so you never pay to send twice to the same address.

4

Send now or schedule

Send straight away or pick a UK date and time. The review screen shows audience size and credits to be used before you commit.

5

Unsubscribe and bounce handling

Every email carries an unsubscribe link. Opt-outs and bounced addresses are suppressed automatically from future sends.

6

Results per campaign

Opens and clicks for every campaign, plus your credit balance, in the same dashboard as your calls and SMS if you use the phone system.

THE ACTUAL SCREENS

How to Send an Email Campaign in Eight Steps

Every screen from signing in to pressing send, taken from the live platform.

Team-Connect email marketing dashboard showing credit balance and recent campaign performance
Step 1 · Dashboard

Your email dashboard

Sign in and the dashboard shows credits remaining, recent campaign performance and how your list is growing, in one view.

  • Live credit balance
  • Recent campaign stats
  • List growth
Team-Connect campaigns list showing draft, scheduled and sent email campaigns with open and click rates
Step 2 · Campaigns

Every campaign in one list

Drafts, scheduled sends and everything already sent, with the results beside each, searchable and filterable.

  • Draft, scheduled, sent
  • Results per campaign
  • Search and filter
Setting up a new email campaign in Team-Connect: campaign name, from-name, from-email, subject line and preheader
Step 3 · Set up

Name it and write the subject line

Give the campaign a name, set the from-name and from-email your customers will see, and write the subject line and preheader.

  • From-name and from-email
  • Subject line
  • Preheader text
Team-Connect email template gallery with newsletter, promotion and announcement layouts
Step 4 · Template

Pick a template

Newsletters, promotions, announcements, event invites and transactional layouts, all mobile-responsive. Filter by what you are sending.

  • Mobile-responsive layouts
  • Filter by use
  • Newsletters, offers, announcements
Email template preview in Team-Connect showing desktop and mobile views side by side
Step 5 · Preview

Preview before you commit

Desktop and mobile side by side. Not right? Back to the gallery in one click and switch as often as you like before sending.

  • Desktop and mobile preview
  • Switch templates freely
Team-Connect drag-and-drop email builder with block editor, colour controls and live mobile preview
Step 6 · Builder

Edit it in the drag-and-drop builder

Change the copy, swap images, set your brand colours and fonts, and drag in buttons, dividers or extra sections. The mobile preview updates as you work.

  • Drag-and-drop blocks
  • Brand colours and fonts
  • Live mobile preview
Scheduling an email campaign in Team-Connect: send now or choose a date and time
Step 7 · Schedule

Choose when it goes

Send now, or pick the UK date and time. Suppressed addresses are excluded automatically.

  • Send now or later
  • UK time zone
  • Suppression list applied
Final review screen in Team-Connect showing audience size, duplicates removed, suppressions and consent check before sending
Step 8 · Review and send

Check the numbers, then send

One screen with the audience size, duplicates removed, suppressions applied and the consent check, so you know exactly what is going out and how many credits it uses. Results start arriving in the dashboard as emails are opened.

  • Audience and credit count
  • Consent check
  • Results as they come in
03 · Cost

How Much Does Email Marketing Cost in the UK?

Three pricing models, and the difference between them matters more than the headline figures. The DMA's UK marketer email tracker put the average return at around £42 for every £1 spent (2019), which is why the channel is worth paying for at all; the question is how you pay.

ModelWhat you pay forTypical fitWatch for
Per email (credits)Each email sent. Team-Connect: 1.5p down to 0.58p an email, no monthly fee.Small and medium lists, occasional or monthly sends, businesses that send when there is news.Large lists sent to weekly will use a lot of credits; price the year, not the pack.
Monthly subscriptionA platform fee that rises with the number of contacts you store, whether you send or not.Frequent senders with a steady list and someone using the tool every week.You pay for quiet months, and the fee jumps each time your list crosses a tier.
Email marketing companyA retainer or per-campaign fee for strategy, copy, design, list management and reporting, plus the sending platform.Large lists, regulated sectors, or no one in the business with time to write.Minimum terms and the platform cost on top. Ask what a single campaign costs end to end.

What it costs on Team-Connect, worked through

500 contacts, monthly newsletter

6,000 emails a year. One 5,000 pack plus one 1,000 pack: £74.98 a year, about £6.25 a month.

2,000 contacts, monthly

24,000 emails a year. One 15,000 pack plus two 5,000 packs: £259.97 a year, about £21.66 a month. The 50,000 pack at £289.99 would cover two years.

Trade with 300 customers, quarterly reminders

1,200 emails a year. Covered by a Lite phone plan's 50 included credits a month with room to spare, or by one 1,000 pack plus the odd top-up.

Worked examples assume one credit per email and no list growth. Run your own numbers in the email ROI calculator.

04 · Staying legal

GDPR and PECR for UK Email Marketing, Without the Fog

Two sets of rules apply to marketing email in the UK. The platform handles the mechanics; how you built your list is on you.

What the rules say

Under PECR you need consent to email consumers with marketing, or the soft opt-in for people who bought from you or enquired and were offered an opt-out at the time. Every message must say who it is from and give a way to stop. UK GDPR governs how you store and use the addresses.

What the platform does

An unsubscribe link in every email, automatic suppression of anyone who opts out or bounces, a consent check on the review screen before each send, and audience counts that exclude suppressed addresses so you can see the clean list.

Where your data goes

Team-Connect is operated by a UK company and processes your contacts under UK GDPR. Email delivery runs through SendGrid, whose infrastructure is partly outside the UK and is covered by UK international transfer safeguards. We do not claim UK-only servers, because that would not be true.

The ICO's direct marketing guidance is the authority on consent and the soft opt-in. If you are unsure whether your list qualifies, read it before you send; no platform setting makes an unlawful list lawful.

05 · By industry

Email Marketing by Business Type

What each kind of business sends, how often, and what it costs in credits. Each guide is a page of its own.

E-commerce and retail

Product launches, seasonal offers and loyalty emails to people who have already bought.

Retail email guide →

Property and estate agents

Listing alerts to registered buyers and a monthly landlord update that keeps you first in mind.

Estate agent email guide →

Professional services

Newsletters, deadline reminders and case notes from accountants, solicitors and consultants.

Professional services guide →

Restaurants and hospitality

Midweek offers, event nights and a birthday club sent to diners who have been in before.

Restaurant email guide →

Gyms and fitness studios

Class timetables, renewal reminders and challenge invites that keep members coming in.

Gym email guide →

Tradesmen and services

Annual service reminders, seasonal offers and referral requests to every customer you have ever done a job for.

Trades email guide →
06 · Email or text

Email Marketing or SMS Marketing?

Email carries detail, images and links and costs about a penny a message. SMS is read within minutes and suits time-sensitive messages such as appointment reminders and same-day offers, at a higher price per message. Most Team-Connect customers use both from the same account: email for the monthly update, SMS for the reminder the day before. The email vs SMS guide compares cost, open rates and use cases, and SMS marketing UK covers the text packs.

07 · Go deeper

Email Marketing Guides

Email Marketing Guide

How to build a list lawfully, what to send, how often, and how to read the results.

Read the guide →

Email ROI Calculator

Put in your list size, how often you send and what a sale is worth, and see the return and the credit cost.

Run the numbers →

Email Templates

The newsletter, offer, reminder and announcement layouts in the builder, and what each one is for.

See the templates →

Email vs SMS

Cost per message, open rates and which channel suits which message.

Compare the two →
08 · Who you are dealing with

A UK Company With a Phone Number That Gets Answered

Registered in the UK

Team-Connect is operated by DadLink Technologies Limited, Companies House 16161444, based in Cheshire. Support is on 01625 926 068 and support@team-connect.co.uk.

The price is the price

Packs are £14.99, £59.99, £139.99 and £289.99. There is no platform fee, no per-contact charge and no minimum term; credits bought once never expire.

Self-serve, and we say so

Nobody at Team-Connect writes or sends your campaigns. If you want that done for you, you need an email marketing company, and the cost section above explains what to expect.

Honest about the plumbing

Delivery runs through SendGrid under UK transfer safeguards. We would rather tell you that than claim UK-only servers.

09 · FAQ

Email Marketing UK: Frequently Asked Questions

How much does email marketing cost in the UK?

On Team-Connect, 1,000 email credits cost £14.99, 5,000 cost £59.99, 15,000 cost £139.99 and 50,000 cost £289.99, with no monthly platform fee. One credit sends one email, so a 500-contact list sent to once a month uses about 6,000 credits a year, around £75. Subscription platforms charge a monthly fee that rises with the size of your list whether you send or not, and an email marketing company adds a retainer for writing and running the campaigns on top of the sending platform.

Is there a monthly fee?

No. You buy a credit pack and use it when you need it. If you prefer a steady top-up, the same packs can be taken as a monthly subscription at the same price and cancelled any time. Lite, Pro and Enterprise phone plans also include 50, 100 and 200 email credits a month.

Do email credits expire?

No. Credits bought as a one-off pack stay on your account until you use them, so you can send when you have something worth saying rather than to a monthly deadline.

Who writes and sends the emails?

You do. Team-Connect is a self-serve platform: you pick a template, edit the copy and images in the drag-and-drop builder, choose your audience, schedule or send, and read the results in your dashboard. It is not an agency and nobody at Team-Connect writes campaigns for you.

Is Team-Connect email marketing GDPR and PECR compliant?

The platform gives you the tools the rules require: an unsubscribe link in every email, automatic suppression of anyone who opts out or bounces, and a consent check before each send. Lawful marketing email in the UK still depends on how you built your list, so marketing to consumers needs consent or the PECR soft opt-in for existing customers, and every message must identify your business. Team-Connect is operated by a UK company and processes data under UK GDPR.

Can I import my existing contact list?

Yes. Import your contacts, and before each send the platform removes duplicates and anyone on your suppression list, then shows the final audience count on the review screen before you commit any credits.

Do Team-Connect phone plans include email marketing?

Lite (£19.99 a month) includes 50 email credits a month, Pro (£79.99) includes 100 and Enterprise (£199.99) includes 200. Credit packs top that up at the same per-email prices, and you can buy packs without a phone plan at all.

Should I hire an email marketing company instead?

Hire one if you have a large list, no time to write, and campaigns that need strategy, design and reporting from someone else; expect a monthly retainer or per-campaign fee on top of whatever platform they send from. If your list is a few hundred to a few thousand people and you can write a short email once a month, a self-serve platform and an hour of your time usually does the job for a fraction of the cost.