★★★★★
“We reduced missed calls by ~80% and filled cancellations automatically. The ROI was obvious in month one.”
ROI Calculator • UK Businesses
AI Receptionist ROI Calculator
Estimate your monthly return from fewer missed calls, more bookings and after‑hours coverage. Adjust inputs to see recovered revenue, net ROI and break‑even for your business.
AI Receptionist UK
What is an AI Receptionist?
Buyer’s Guide
AI vs Human Receptionist
Appointment Booking
Missed Calls → Bookings
After‑Hours Capture
Cost & Margin
Payback & Sensitivity
Model your numbers
Use realistic inputs. You can save settings; results update instantly.
Business inputs
calls
Total calls across business hours and after‑hours.
%
Share of calls that go unanswered now (voicemail, busy, out‑of‑hours).
%
% of answered calls that become paying jobs/appointments.
£
Average revenue per converted call (first booking or initial job).
%
To translate revenue uplift into profit.
%
Calls arriving evenings/weekends (AI captures these by default).
AI & comparator assumptions
%
Conservative 40–60%; typical 60–90% with instant answer + live transfer.
£
£
We store your inputs locally so you can revisit your model.
Results
Recovered calls / month
—
Extra bookings / month
—
Revenue uplift / month
—
Gross profit uplift / month
—
Net ROI vs AI cost
—
Break‑even: bookings needed
—
Savings vs virtual receptionist
—
Tip: Try sensitivity — e.g., missed‑call reduction at 50% vs 80%, or lift conversion +5 points with instant answer.
How we calculate ROI
Transparent formulas you can audit and copy into your own sheet.
Recovered calls
RecoveredCalls = MonthlyCalls × MissedRate × MissedReduction
Rates are expressed as decimals in the formula (e.g., 35% = 0.35).
Extra bookings
ExtraBookings = RecoveredCalls × ConversionRate
Revenue & profit uplift
RevenueUplift = ExtraBookings × AverageValue
ProfitUplift = RevenueUplift × GrossMargin
Gross margin accounts for cost of goods, staff time and overhead allocation.
Net ROI & break‑even
NetROI = ProfitUplift − AICost
BreakEvenBookings = AICost ÷ (AverageValue × GrossMargin)
We present bookings needed per month to cover AI cost at your margin.
Next: explore pricing models and go‑live plan, or deep‑dive features like Appointment Booking.
Example scenarios (UK sectors)
Indicative outcomes — adjust inputs to match your reality.
| Sector | Calls/mo | Missed | Conv% | Avg £ | Margin% | Reduction% | Net ROI/mo |
|---|---|---|---|---|---|---|---|
| Dentist | 800 | 30% | 35% | 95 | 60% | 70% | £1,060+ |
| Plumbing & Heating | 500 | 40% | 45% | 180 | 55% | 65% | £1,300+ |
| Salon | 700 | 25% | 38% | 60 | 55% | 60% | £420+ |
| Law Firm | 450 | 35% | 30% | 220 | 50% | 70% | £900+ |
Assumes AI cost £49/mo. These are illustrative; use the calculator for your exact figures.
What UK teams report post‑launch
Real outcomes after adding AI receptionist with live transfer for edge‑cases.
Rated 4.9/5 from 1,800+ UK reviews
Scroll sideways to see more reviews
★★★★★
“Emergency jobs now come through at night; routine quotes are captured and emailed. Revenue up, stress down.”
★★★★☆
“No‑shows fell with SMS reminders. We hit break‑even with just a handful of extra bookings.”
★★★★★
“We finally have analytics to prove marketing ROI and capacity planning.”
FAQs
Quick answers to common ROI questions.
What if my conversion rate improves with instant answer?
You can model that by increasing the conversion input (e.g., from 35% to 40%). Many teams see a lift when calls are answered immediately with clear next steps.
Can I include lifetime value (LTV)?
Yes — multiply your average job value by expected repeat bookings and adjust accordingly. For simplicity, we start with first booking value.
How should I set after‑hours share?
Check phone logs or estimate. Trades and clinics often see 20–40% after‑hours. AI captures these by default and escalates urgent cases via live transfer.
Is the calculator sector‑specific?
It’s general by design. We also provide sector pages and scripts in the Buyer’s Guide.
Ready to capture the missed‑call revenue?
Start a free trial, forward your calls and see results in days. Keep your UK number, enable live transfer and connect calendars in minutes.