How is Email Marketing ROI calculated?

The formula used is: (Total Revenue - Total Cost) / Total Cost * 100. Total Cost includes the price of sending emails, while Revenue is calculated based on Conversion Rate and Average Order Value.

What is a good email open rate benchmark?

Typically, a healthy email open rate falls between 20-30%. Rates can vary significantly based on industry, list quality, and subject line effectiveness.

What is the average cost per email?

Depending on volume, the cost usually ranges from £0.01 to £0.05 per email sent. Team-Connect offers competitive tiered pricing for bulk sending.

What is a typical email conversion rate?

Conversion rates (clicks to sales) typically range from 5% to 15%, heavily depending on the offer quality and landing page optimization.

← Back to Email Marketing

📊 INTERACTIVE CALCULATOR

Email Marketing ROI Calculator

Calculate your exact return on investment from Email campaigns. See how much revenue, profit and ROI you can generate with email marketing in the UK.

🧮 CALCULATE YOUR ROI

Email Marketing ROI Calculator

Enter your campaign details below to calculate expected returns, profit and ROI instantly.

Number of Emails to Send (e.g. 1000)

Cost Per Email (£) (typical: £0.01 - £0.05)

Expected Open Rate (%) (typical Email: 20-30%)

Expected Click-Through Rate (%) (of openers: 3-5%)

Expected Conversion Rate (%) (clicks to sales: 5-15%)

Average Order Value (£) (e.g. £50)

Number of Campaigns (how many sends?)

Total Campaign Cost

£30

Email credits

Expected Opens

250

at 25% Open Rate

Expected Clicks

at 4% CTR (of sent)

Expected Conversions

at 10% conversion

Expected Revenue

£50

total sales

Profit
£20
revenue minus cost

ROI
66%
return on investment

Campaign Breakdown

Metric	Value
Emails Sent	1,000
Cost Per Email	£0.03
Total Cost	£30
Open Rate	25%
Expected Opens	250
Click-Through Rate (of sent)	1%
Expected Clicks	10
Conversion Rate	10%
Expected Sales	1
Average Order Value	£50
Total Revenue	£50
Net Profit	£20
ROI %	66%

📈 HOW THIS CALCULATOR WORKS

Understanding Email ROI Calculations

The Formula Behind the Numbers

Our calculator uses industry-standard ROI formulas based on real Email marketing campaign data. For a deep dive into improving these metrics, read our complete Email Marketing Guide.

Total Cost = Emails Sent × Cost Per Email × Number of Campaigns
Expected Opens = Emails Sent × (Open Rate / 100)
Expected Clicks = Emails Sent × (Click-Through Rate / 100)
Expected Conversions = Expected Clicks × (Conversion Rate / 100)
Total Revenue = Expected Conversions × Average Order Value
Profit = Total Revenue - Total Cost
ROI % = (Profit / Total Cost) × 100

Realistic Benchmark Ranges

These ranges come from actual Team-Connect customer data. Curious how they stack up against text messaging? Check our Email vs SMS comparison.

These ranges come from actual Team-Connect customer data and industry reports:

Open Rate: Email typically achieves 20-30% Open Rate.
Click-Through Rate (CTR): 3-5% of sent emails result in a click.
Conversion Rate: 5-15% of clicks convert to sales depending on offer quality.
Cost Per Email: £0.01 - £0.05 depending on volume (Team-Connect offers competitive rates).
Average Order Value: Varies by industry. Retail: £40-£60, Services: £50-£150.
ROI: Expected Email ROI is generally high (often cited as £42 for every £1 spent) due to low cost.

Real Examples from UK Businesses

Retail (Weekly Newsletter): 10,000 Emails at £0.02 each = £200 cost. 25% Open Rate. 5% CTR = 500 clicks. 10% conversion = 50 orders. £50 AOV = £2,500 revenue. Profit: £2,300. ROI: 1,150%
E-commerce (Abandoned Cart): 1,000 Emails at £0.03 = £30 cost. 45% Open Rate. 10% CTR = 100 clicks. 20% conversion = 20 orders. £60 AOV = £1,200 revenue. Profit: £1,170. ROI: 3,900%
B2B Service (Lead Gen): 5,000 Emails at £0.04 = £200 cost. 20% Open Rate. 3% CTR = 150 clicks. 5% conversion = 7.5 inquiries. £500 AOV (LTV) = £3,750 revenue. Profit: £3,550. ROI: 1,775%

Tips to Maximize Your Email ROI

Segment Your Audience: Send relevant messages to the right people. Segmented campaigns get higher open and click rates.
Perfect Your Subject Line: This is key to getting your email opened. Browse 50+ examples in our Email Template Library.
Strong Call-to-Action: Clear CTAs like "Shop now", "Read more", "Get Quote" drive higher clicks.
Mobile Optimization: Ensure your emails look great on mobile devices, where many people check email.
Clean Contact List: Remove inactive subscribers and bounces to improve deliverability and metrics.
Track With UTMs: Use links with UTM parameters to measure conversions in Google Analytics.

⭐ SUCCESS STORIES

Real Results from Team-Connect Users

See how UK businesses are using our tools to calculate and improve their marketing ROI.

★★★★★

"The credit system is a lifesaver. We send seasonal newsletters, so paying a monthly fee was a waste. Now we just buy credits when we need them."

— James, Retail Owner, Brighton

★★★★★

"Switched from Mailchimp. The automation builder is just as powerful but much easier to use. Our abandoned cart flows are recovering £3k/month."

— Sarah, E-commerce Manager, Leeds

★★★★★

"This calculator helped me pitch the budget to my boss. Being able to show projected ROI based on real benchmarks made approval instant."

— David, B2B Marketer, London

★★★★☆

"Great for agencies. I manage email for 5 clients using the Business Pack. The white-label reporting looks very professional."

— Emily, Digital Agency, Manchester

★★★★★

"Deliverability is top notch. We used to land in promo tabs, but Team-Connect helped us set up DKIM and now we hit the primary inbox."

— Mark, SaaS Founder, Bristol

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